When a user scans a QR code and lands on a mobile website, their attention becomes focused on the content that YOU want them to see and interact with. This is probably the same content that your user wants to find anyways! Do you really think they want to read all about your pizza joint and zoom around on your full site? No, they might want to see a menu and then click on a button to call in an order. Yes, mobile is meant to be that simple and yes, going mobile is a no brainer.
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